Hello Flourish friends, I am the strategic content director here at Flourish. I do a lot of work on our social platforms including research, analysis, and creation. I love discovering new trends on social media — and this week I am doing just that. Have you ever wondered why your content seems to be dropping in […]

We’d like to take a minute and introduce you to our Build Your Strategic Brand Plan Mastercourse and who exactly we made it for. The Why Behind the What Let’s start with the why. We wanted to build a course that filled the gap between “I can do it all myself” and “I seriously need […]

We will never stop preaching this, don’t skip brand research!  Brand research is a key component of any marketing and communications plan or campaign. Without it, you’re just crossing your fingers and hoping for the best. It is an essential first step, and an investment that will pay off in dividends.  Not only in terms […]

Curious why all the Instagram backlash matters? I wanted to take a minute to share my *hot-take* and reflect on the recent Instagram interface rollout and subsequent roll-back from a brand/social media strategist point of view now that the dust has settled.  But to catch you up to speed in case you’ve been OOO … […]

This week on the blog, our founder Kerri Voyles sat down with Vice President of Marketing and Communications at KVC Health Systems, Jenny Kutz. Jenny has an impressive resumé but what stands out among it all is her incredible work with KVC. Over nearly a decade, she’s grown KVC marketing and communications from one person […]

When horrible things happen in the world, it’s easy to feel hopeless, powerless, and despondent. I know I have felt that way too many times. I cannot tell you how to respond to cultural crises as a human or as a brand. What I want to do is provide some thought starters for considering how to respond to these really difficult moments. 

How does our desk, home, and life get cluttered? What leads to this mess and how can we take thoughtful steps towards changing those habits? These are all questions we will be discussing in today’s blog on how to move from cluttered to clear. When an organization has unclear messaging and several pathways they want […]

It’s common for mission-driven leaders to have a solid budget for their organization overall … but too often, brand work becomes a “nice to have” without its own budget, strategy, and goals.  At Flourish, we believe leveraging your brand unlocks the mission growth and community impact you’re seeking.  People are at the heart of your […]

The effort to create an energizing mission and vision statement is worth it. It also will, hopefully, spark inspiration for your movement.

At Flourish, our values are at the heart of everything we do. One of our core values is Abundance. We know the world is wide enough for all of us, so that’s why we celebrate and collaborate with each other — and we give back.   We believe in shifting from values to practices (otherwise, […]