In today’s world, first impressions are incredibly important. It’s the difference between a Brand Connector wanting to learn more or instantly scrolling past. Your brand design creates an instant impression about your organization; a positive impression will make people want to be associated with it, while a negative one might drive your clients and collaborators […]

What do you hope for your brand this year? Chances are growth is somewhere near the top of your list.  Strategic brands are successful ones. It is essential to strategize to meet your brand growth aspirations. In this blog, I’m sharing my strategies to start the year strong for your brand along with some practical […]

Can you feel it? It’s the end of the year rush. Days are shorter and expectations are higher …  If you’re feeling burnt out and exhausted, know you’re not alone.  I hope these few simple tips can help you move in a positive direction and avoid burning out. Address the root.  Sometimes we embrace the […]

🏔challenge: We are a non-religious organization, and I’m struggling with what to post around the holidays. We want to be inclusive, but maybe it’s better just to not post anything? ✨opportunity: Kudos to you for caring and growing inclusivity with your brand. Know there is no magic formula or “right way” to approach this. Be […]

As the year comes to a close, it’s a natural time to look back and reflect. While it’s good to have goals and look forward, it’s just as important to celebrate the wins. Here are our top three tips to do just this.  + Make space Sometimes it’s easy to rush along in life and […]

🏔challenge: Help! I have a toxic boss, but I love the mission of the organization. I also have a small team and don’t want to “abandon” them during a busy time. What should I do? ✨opportunity: Toxic leaders are sadly all-too common. While you can’t control someone else’s behavior, you CAN control how you react. […]

Investing in yourself isn’t just a good idea for your career. It’s the foundation of lifelong growth and development. A key question for professional learning is: What can you do today to improve tomorrow

🏔challenge: “I’m hoping to plan and level up my brand efforts next year, but I’m not sure where to start. Any advice?” — comms manager ✨opportunity: Yes, it’s hard to believe next year will be right around the corner. At year end, many folks have planning on their mind. Here are few first steps >> […]

You might have never heard of Brand Connectors before but all brands, across all industries, have them. The best-known brands know how to keep their Brand Connectors at the forefront of their mind when making decisions. They continue to find new ways to reach them, and know how to break down the barriers that prevent […]

🏔challenge: “how do I know when to rebrand? I’m considering a rebrand, but it’s costly and I’m unsure if its really worth it.” ~ nonprofit leader ✨opportunity: You can hardly hear the word “rebrand” without the music “dun dun dunnn” coming to mind. Maybe you and/or your leadership is considering a rebrand to spice things […]