It’s common for mission-driven leaders to have a solid budget for their organization overall … but too often, brand work becomes a “nice to have” without its own budget, strategy, and goals.  At Flourish, we believe leveraging your brand unlocks the mission growth and community impact you’re seeking.  People are at the heart of your […]

Nonprofit Director: We just budgeted funds to build an image library reflecting our mission and vision. What are the best ways to maximize this opportunity and communicate with a pro photographer? Alright, so you just got a creative budget for the quarter and want to hire a photographer to load up on imagery you can […]

Just like any marketing campaign, event branding should be intentional and purposeful. When you participate in event planning and design, it is important to have a clear understanding of your goals for the event, as well as the overall brand of your organization. Branding is important for events because it provides a sense of recognition, […]

The Flourish Approach At Flourish, we always say people are the heart of your brand.  Brand building is all about creating meaningful relationships between your brand and your people — aka your Brand Connectors. At the core of this relationship is communication, this happens through a variety of channels, platforms and content types.  It’s easy […]

Black History Month is a time to celebrate Black joy. Not exclusive to February, we need to continue to celebrate and uplift Black voices year round.  At Flourish, we believe inclusive brands are the key to building trust and growing missions. Embedding inclusion into our brands is a key way to move beyond honor months […]

In today’s world, first impressions are incredibly important. It’s the difference between a Brand Connector wanting to learn more or instantly scrolling past. Your brand design creates an instant impression about your organization; a positive impression will make people want to be associated with it, while a negative one might drive your clients and collaborators […]

🏔challenge: How do I maintain brand relevance when it seems like the market is so crowded? ✨opportunity: Coming into a new year, wanting to maintain relevance and grow is top of mind for many leaders. Here are my top tips >> + Focus on you. The comparison game is real. While it’s helpful to know […]

Can you feel it? It’s the end of the year rush. Days are shorter and expectations are higher …  If you’re feeling burnt out and exhausted, know you’re not alone.  I hope these few simple tips can help you move in a positive direction and avoid burning out. Address the root.  Sometimes we embrace the […]

🏔challenge: We are a non-religious organization, and I’m struggling with what to post around the holidays. We want to be inclusive, but maybe it’s better just to not post anything? ✨opportunity: Kudos to you for caring and growing inclusivity with your brand. Know there is no magic formula or “right way” to approach this. Be […]

As the year comes to a close, it’s a natural time to look back and reflect. While it’s good to have goals and look forward, it’s just as important to celebrate the wins. Here are our top three tips to do just this.  + Make space Sometimes it’s easy to rush along in life and […]