Nonprofit Director: We just budgeted funds to build an image library reflecting our mission and vision. What are the best ways to maximize this opportunity and communicate with a pro photographer? Alright, so you just got a creative budget for the quarter and want to hire a photographer to load up on imagery you can […]

🏔challenge: With the war in Ukraine happening, I want to help but I’m not sure where to start. Any suggestions? —comms manager ✨opportunity: Our hearts are hurting for the people of Ukraine right now. Here are some suggestions of how to give help >> Advocate online: Use your personal and brand channels to advocate for humanitarian […]

Just like any marketing campaign, event branding should be intentional and purposeful. When you participate in event planning and design, it is important to have a clear understanding of your goals for the event, as well as the overall brand of your organization. Branding is important for events because it provides a sense of recognition, […]

🏔challenge: i’m struggling to weigh my capacity vs. reward for building my brand this year. there seem to be so many other priorities – how do I know where to put my energy? — purpose-driven entrepreneur ✨opportunity: tuning in and identifying the tension is the first place to start. now, ask some further clarifying questions: What […]

🏔challenge: What are some simple ways to be more inclusive on social? — NP marketing director ✨opportunity: I’m so glad this question is being asked! Inclusivity on social channels is multi-faceted, **and** it’s important to embed it into our mindset as we create content. Here are 3 places to start >> + Caption videos: Captioning your videos […]

The Flourish Approach At Flourish, we always say people are the heart of your brand.  Brand building is all about creating meaningful relationships between your brand and your people — aka your Brand Connectors. At the core of this relationship is communication, this happens through a variety of channels, platforms and content types.  It’s easy […]

Black History Month is a time to celebrate Black joy. Not exclusive to February, we need to continue to celebrate and uplift Black voices year round.  At Flourish, we believe inclusive brands are the key to building trust and growing missions. Embedding inclusion into our brands is a key way to move beyond honor months […]

🏔challenge: “I’m struggling with communication within my organization. My leaders are always ‘too busy’ and they aren’t following up with my emails. It creates a backlog where I can’t get things done as fast as I want to.” — nonprofit manager ✨opportunity: Communication struggles. It seems like nearly every workplace issue can be boiled down […]

In today’s world, first impressions are incredibly important. It’s the difference between a Brand Connector wanting to learn more or instantly scrolling past. Your brand design creates an instant impression about your organization; a positive impression will make people want to be associated with it, while a negative one might drive your clients and collaborators […]

🏔challenge: How do I maintain brand relevance when it seems like the market is so crowded? ✨opportunity: Coming into a new year, wanting to maintain relevance and grow is top of mind for many leaders. Here are my top tips >> + Focus on you. The comparison game is real. While it’s helpful to know […]