Hello Flourish friends, I am the strategic content director here at Flourish. I do a lot of work on our social platforms including research, analysis, and creation. I love discovering new trends on social media — and this week I am doing just that. Have you ever wondered why your content seems to be dropping in […]

We’d like to take a minute and introduce you to our Build Your Strategic Brand Plan Mastercourse and who exactly we made it for. The Why Behind the What Let’s start with the why. We wanted to build a course that filled the gap between “I can do it all myself” and “I seriously need […]

We will never stop preaching this, don’t skip brand research!  Brand research is a key component of any marketing and communications plan or campaign. Without it, you’re just crossing your fingers and hoping for the best. It is an essential first step, and an investment that will pay off in dividends.  Not only in terms […]

When horrible things happen in the world, it’s easy to feel hopeless, powerless, and despondent. I know I have felt that way too many times. I cannot tell you how to respond to cultural crises as a human or as a brand. What I want to do is provide some thought starters for considering how to respond to these really difficult moments. 

It’s common for mission-driven leaders to have a solid budget for their organization overall … but too often, brand work becomes a “nice to have” without its own budget, strategy, and goals.  At Flourish, we believe leveraging your brand unlocks the mission growth and community impact you’re seeking.  People are at the heart of your […]

The effort to create an energizing mission and vision statement is worth it. It also will, hopefully, spark inspiration for your movement.

At Flourish, our values are at the heart of everything we do. One of our core values is Abundance. We know the world is wide enough for all of us, so that’s why we celebrate and collaborate with each other — and we give back.   We believe in shifting from values to practices (otherwise, […]

Nonprofit Director: We just budgeted funds to build an image library reflecting our mission and vision. What are the best ways to maximize this opportunity and communicate with a pro photographer? Alright, so you just got a creative budget for the quarter and want to hire a photographer to load up on imagery you can […]

🏔challenge: With the war in Ukraine happening, I want to help but I’m not sure where to start. Any suggestions? —comms manager ✨opportunity: Our hearts are hurting for the people of Ukraine right now. Here are some suggestions of how to give help >> Advocate online: Use your personal and brand channels to advocate for humanitarian […]

🏔challenge: What are some simple ways to be more inclusive on social? — NP marketing director ✨opportunity: I’m so glad this question is being asked! Inclusivity on social channels is multi-faceted, **and** it’s important to embed it into our mindset as we create content. Here are 3 places to start >> + Caption videos: Captioning your videos […]