🏔challenge: “I feel like I am saying the same thing over and over on social. How can I switch it up without straying away from my mission and vision?” — comms manager ✨opportunity: Often times it can feel like your brand is asking the same thing of your brand connectors and it can feel repetitive. When you are […]

A successfully inclusive end of year giving campaign is more than just asking for money. It’s about creating a relationship with your donors, showing them that you care about their needs and challenges, and building trust. In this post, we’ll explore how to create an end of year giving campaign that will get your donors […]

Hello Flourish friends, I am the strategic content director here at Flourish. I do a lot of work on our social platforms including research, analysis, and creation. I love discovering new trends on social media — and this week I am doing just that. Have you ever wondered why your content seems to be dropping in […]

We’d like to take a minute and introduce you to our Build Your Strategic Brand Plan Mastercourse and who exactly we made it for. The Why Behind the What Let’s start with the why. We wanted to build a course that filled the gap between “I can do it all myself” and “I seriously need […]

We will never stop preaching this, don’t skip brand research!  Brand research is a key component of any marketing and communications plan or campaign. Without it, you’re just crossing your fingers and hoping for the best. It is an essential first step, and an investment that will pay off in dividends.  Not only in terms […]

Curious why all the Instagram backlash matters? I wanted to take a minute to share my *hot-take* and reflect on the recent Instagram interface rollout and subsequent roll-back from a brand/social media strategist point of view now that the dust has settled.  But to catch you up to speed in case you’ve been OOO … […]