It’s common for mission-driven leaders to have a solid budget for their organization overall … but too often, brand work becomes a “nice to have” without its own budget, strategy, and goals.  At Flourish, we believe leveraging your brand unlocks the mission growth and community impact you’re seeking.  People are at the heart of your […]

The effort to create an energizing mission and vision statement is worth it. It also will, hopefully, spark inspiration for your movement.

At Flourish, our values are at the heart of everything we do. One of our core values is Abundance. We know the world is wide enough for all of us, so that’s why we celebrate and collaborate with each other — and we give back.   We believe in shifting from values to practices (otherwise, […]

Just like any marketing campaign, event branding should be intentional and purposeful. When you participate in event planning and design, it is important to have a clear understanding of your goals for the event, as well as the overall brand of your organization. Branding is important for events because it provides a sense of recognition, […]

🏔challenge: i’m struggling to weigh my capacity vs. reward for building my brand this year. there seem to be so many other priorities – how do I know where to put my energy? — purpose-driven entrepreneur ✨opportunity: tuning in and identifying the tension is the first place to start. now, ask some further clarifying questions: What […]

Black History Month is a time to celebrate Black joy. Not exclusive to February, we need to continue to celebrate and uplift Black voices year round.  At Flourish, we believe inclusive brands are the key to building trust and growing missions. Embedding inclusion into our brands is a key way to move beyond honor months […]

🏔challenge: “I’m struggling with communication within my organization. My leaders are always ‘too busy’ and they aren’t following up with my emails. It creates a backlog where I can’t get things done as fast as I want to.” — nonprofit manager ✨opportunity: Communication struggles. It seems like nearly every workplace issue can be boiled down […]

What do you hope for your brand this year? Chances are growth is somewhere near the top of your list.  Strategic brands are successful ones. It is essential to strategize to meet your brand growth aspirations. In this blog, I’m sharing my strategies to start the year strong for your brand along with some practical […]

🏔challenge: Help! I struggle to unplug during the holidays and time off. Any tips for me? 🙋‍♀️ ✨opportunity: You are not alone! It’s challenging to step away from tech when we’re used to “plugging in” for our livelihoods. I don’t need to preach the health benefits of a detox … so straight to the detox […]

Can you feel it? It’s the end of the year rush. Days are shorter and expectations are higher …  If you’re feeling burnt out and exhausted, know you’re not alone.  I hope these few simple tips can help you move in a positive direction and avoid burning out. Address the root.  Sometimes we embrace the […]