Black History Month is a time to celebrate Black joy. Not exclusive to February, we need to continue to celebrate and uplift Black voices year round.  At Flourish, we believe inclusive brands are the key to building trust and growing missions. Embedding inclusion into our brands is a key way to move beyond honor months […]

In today’s world, first impressions are incredibly important. It’s the difference between a Brand Connector wanting to learn more or instantly scrolling past. Your brand design creates an instant impression about your organization; a positive impression will make people want to be associated with it, while a negative one might drive your clients and collaborators […]

🏔challenge: How do I maintain brand relevance when it seems like the market is so crowded? ✨opportunity: Coming into a new year, wanting to maintain relevance and grow is top of mind for many leaders. Here are my top tips >> + Focus on you. The comparison game is real. While it’s helpful to know […]

Can you feel it? It’s the end of the year rush. Days are shorter and expectations are higher …  If you’re feeling burnt out and exhausted, know you’re not alone.  I hope these few simple tips can help you move in a positive direction and avoid burning out. Address the root.  Sometimes we embrace the […]

🏔challenge: We are a non-religious organization, and I’m struggling with what to post around the holidays. We want to be inclusive, but maybe it’s better just to not post anything? ✨opportunity: Kudos to you for caring and growing inclusivity with your brand. Know there is no magic formula or “right way” to approach this. Be […]

As the year comes to a close, it’s a natural time to look back and reflect. While it’s good to have goals and look forward, it’s just as important to celebrate the wins. Here are our top three tips to do just this.  + Make space Sometimes it’s easy to rush along in life and […]

🏔challenge: “I’m hoping to plan and level up my brand efforts next year, but I’m not sure where to start. Any advice?” — comms manager ✨opportunity: Yes, it’s hard to believe next year will be right around the corner. At year end, many folks have planning on their mind. Here are few first steps >> […]

🏔challenge: “how do I know when to rebrand? I’m considering a rebrand, but it’s costly and I’m unsure if its really worth it.” ~ nonprofit leader ✨opportunity: You can hardly hear the word “rebrand” without the music “dun dun dunnn” coming to mind. Maybe you and/or your leadership is considering a rebrand to spice things […]

Creating evergreen content for your organization or brand sometimes feels out of reach. We often find ourselves in a constant state of keeping up, instead of going forth! In today’s post, we are going to unpack how to break out of that cycle and start creating evergreen content. Determine the lifetime of your content. When […]

🏔challenge: “I have a hard time staying focused to produce quality content, especially when there are a million other things to do.” – comms director ✨ opportunity: Staying focused is tough, especially when distractions are abundant and there are other priorities. Here are my tips >> Find your when: Here at Flourish, we are big […]