How do I maintain brand relevance when it seems like the market is so crowded?

Jan 7, 2022

🏔challenge: How do I maintain brand relevance when it seems like the market is so crowded?

opportunity: Coming into a new year, wanting to maintain relevance and grow is top of mind for many leaders. Here are my top tips >>

+ Focus on you. The comparison game is real. While it’s helpful to know what competitors are up to, it’s even more important to focus on you. One of Flourish’s core values is collaboration > competition. We really do believe the world is wide enough for unlimited success. Lean into what sets you apart.

+ Focus on your people. At Flourish, we call your audience Brand Connectors – your people who connect to your mission and help you grow. Be relevant to the them, not just the “overall market.” There are cases where “being a household name” is still valuable, but more importantly be known by the right people. Build your relationship with them. Speaking of …

+ Invest in growth. Maintaining relevance is more challenging today than 10 years ago. There are multiple channels where you can market yourself and always a new space for growth. Your Brand Connector‘s attention is fragmented. Invest in growing relationships.

I truly hope your new year is off to a great start! If you are interested in investing in your brand strategy, I’d love to chat with you!

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