In today’s world, first impressions are incredibly important. It’s the difference between a Brand Connector wanting to learn more or instantly scrolling past.
Your brand design creates an instant impression about your organization; a positive impression will make people want to be associated with it, while a negative one might drive your clients and collaborators away. (Extra tip: If you don’t have a natural eye for design then involve someone who does, whether to hire or learn from.)
In order to help you make the best possible first impression with your customers, here are some strategy tips you should keep in mind:
Be unique –
If you want people to remember your brand, then you need to stand out from the crowd. The easiest way to do this is by being true to your brand personality and attributes. Not sure what those are? Hey – we know a little something about that! At Flourish, we believe in identifying the heart of your brand. Because what’s on the outside (your visuals!) should always reflect what’s on the inside.
Tell a visual story —
After you find your brand personality, find ways that communicate that visually. Having a brand identity (or design) is just as important as having a mission statement. While your mission statement guides your organization’s goals through language, a brand identity guides your organization through art & design or nonverbal cues.
Keep it simple —
We’re overloaded with content every day. Good design cuts through the clutter and grabs attention. Good design also helps your Brand Connectors accomplish their goals — and as a purpose-driven brand, you are all about serving your people!
Be consistent —
Use brand standards to your advantage by ensuring consistency across platforms. Consistency conveys stability and professionalism. Leverage brand consistency as an asset. Too often we see brands going off brand in order to follow a trend without utilizing market research. It’s okay to skip a trend in order to remain consistent on your platform.
Are you proud of your brand design? We hope you are.
If not, elevate your brand this year by connecting with Flourish. We specialize in equipping purpose-driven brands to grow their good through strategy, design and inclusion.
Make your first impression one that lasts.