🏔challenge: I’m looking for marketing tools/softwares on a small budget .. any suggestion on where to start? – values-led leader
✨opportunity: There are *thousands* of tools available out there and a million more ways to “bake the cake.” Here’s how to approach selecting tools >>
- Examine your process: Understand your flow. All the tools in the world are meaningless until you crystallize your strategy, what channels you are on, where your weaknesses are, etc.
- Audit: Assess your current tools and what gaps you have. What do you like / what frustrates you about your current tools? Where can you cut or add?
- Select: Research and then select your new tools. Most have free trials which are a great way to get your feet wet and learn whether you like it or not. If you’re confident after a free trial, pay annually to save some cash.
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