🏔challenge: With the war in Ukraine happening, I want to help but I’m not sure where to start. Any suggestions? —comms manager ✨opportunity: Our hearts are hurting for the people of Ukraine right now. Here are some suggestions of how to give help >> Advocate online: Use your personal and brand channels to advocate for humanitarian […]

🏔challenge: What are some simple ways to be more inclusive on social? — NP marketing director ✨opportunity: I’m so glad this question is being asked! Inclusivity on social channels is multi-faceted, **and** it’s important to embed it into our mindset as we create content. Here are 3 places to start >> + Caption videos: Captioning your videos […]

The Flourish Approach At Flourish, we always say people are the heart of your brand.  Brand building is all about creating meaningful relationships between your brand and your people — aka your Brand Connectors. At the core of this relationship is communication, this happens through a variety of channels, platforms and content types.  It’s easy […]

Black History Month is a time to celebrate Black joy. Not exclusive to February, we need to continue to celebrate and uplift Black voices year round.  At Flourish, we believe inclusive brands are the key to building trust and growing missions. Embedding inclusion into our brands is a key way to move beyond honor months […]

In today’s world, first impressions are incredibly important. It’s the difference between a Brand Connector wanting to learn more or instantly scrolling past. Your brand design creates an instant impression about your organization; a positive impression will make people want to be associated with it, while a negative one might drive your clients and collaborators […]

🏔challenge: How do I maintain brand relevance when it seems like the market is so crowded? ✨opportunity: Coming into a new year, wanting to maintain relevance and grow is top of mind for many leaders. Here are my top tips >> + Focus on you. The comparison game is real. While it’s helpful to know […]

What do you hope for your brand this year? Chances are growth is somewhere near the top of your list.  Strategic brands are successful ones. It is essential to strategize to meet your brand growth aspirations. In this blog, I’m sharing my strategies to start the year strong for your brand along with some practical […]

Can you feel it? It’s the end of the year rush. Days are shorter and expectations are higher …  If you’re feeling burnt out and exhausted, know you’re not alone.  I hope these few simple tips can help you move in a positive direction and avoid burning out. Address the root.  Sometimes we embrace the […]

🏔challenge: We are a non-religious organization, and I’m struggling with what to post around the holidays. We want to be inclusive, but maybe it’s better just to not post anything? ✨opportunity: Kudos to you for caring and growing inclusivity with your brand. Know there is no magic formula or “right way” to approach this. Be […]

As the year comes to a close, it’s a natural time to look back and reflect. While it’s good to have goals and look forward, it’s just as important to celebrate the wins. Here are our top three tips to do just this.  + Make space Sometimes it’s easy to rush along in life and […]