We will never stop preaching this, don’t skip brand research!  Brand research is a key component of any marketing and communications plan or campaign. Without it, you’re just crossing your fingers and hoping for the best. It is an essential first step, and an investment that will pay off in dividends.  Not only in terms […]

Curious why all the Instagram backlash matters? I wanted to take a minute to share my *hot-take* and reflect on the recent Instagram interface rollout and subsequent roll-back from a brand/social media strategist point of view now that the dust has settled.  But to catch you up to speed in case you’ve been OOO … […]